Life at the Anonymous Large Jewish Organization (ALJO for short) is never boring.
I take that back. Life at the ALJO can occasionally be boring. This mainly happens when one is seated before a neverending list of folks and told to call them all and/or to update the list with random tidbits of information that it is nearly impossible to procure.
However, at the moment, life at the ALJO is far from boring.
You see, today is "Happy Kids on Camels" day.
To what am I referring?
Well, it's like this. The ALJO is actually a relatively sophisticated organization. We do research into our advertising and try to come up with methods to recruit participants to our programs in the most effective way. We have to reach out to many different audiences and must discover how to do this. In this particular case, we want to create a landing page that will please and intrigue unaffiliated Jews so that they will consider joining our 'Israel Free Spirit' Birthright trip. The question was: what to put on this page? What would draw people in but not terrify them?
An IDF soldier could potentially be too scary and evoke negative media images. However, a nice Bedouin on a camel doesn't really convey the essence of our trip.
As we sat in our offices, we looked at one another. At once, the answer came to our minds. It was almost as exciting as when the Great Computer calculated the answer to the universe= 42.
"Happy Kids On Camels!" we exclaimed.
And now we hunt for pictures.
(Addendum: And sadly, the pictures we do have of children on camels are not suitable for our work. It is all very saddening. But surely we will come up with something else that stirs people's hearts and ensures that the only thing they want to do is hop on a plane and kiss the holy ground of the Holy Land. Maybe it will even sport the same daring alliteration.)
I take that back. Life at the ALJO can occasionally be boring. This mainly happens when one is seated before a neverending list of folks and told to call them all and/or to update the list with random tidbits of information that it is nearly impossible to procure.
However, at the moment, life at the ALJO is far from boring.
You see, today is "Happy Kids on Camels" day.
To what am I referring?
Well, it's like this. The ALJO is actually a relatively sophisticated organization. We do research into our advertising and try to come up with methods to recruit participants to our programs in the most effective way. We have to reach out to many different audiences and must discover how to do this. In this particular case, we want to create a landing page that will please and intrigue unaffiliated Jews so that they will consider joining our 'Israel Free Spirit' Birthright trip. The question was: what to put on this page? What would draw people in but not terrify them?
An IDF soldier could potentially be too scary and evoke negative media images. However, a nice Bedouin on a camel doesn't really convey the essence of our trip.
As we sat in our offices, we looked at one another. At once, the answer came to our minds. It was almost as exciting as when the Great Computer calculated the answer to the universe= 42.
"Happy Kids On Camels!" we exclaimed.
And now we hunt for pictures.
(Addendum: And sadly, the pictures we do have of children on camels are not suitable for our work. It is all very saddening. But surely we will come up with something else that stirs people's hearts and ensures that the only thing they want to do is hop on a plane and kiss the holy ground of the Holy Land. Maybe it will even sport the same daring alliteration.)
